Comparison
Metricsense vs Kraftful
Start with the thing that changes the shortlist: Kraftful was acquired by Amplitude in July 2025, and its Voice of Customer technology now ships inside Amplitude as AI Feedback. So the real choice today is a full analytics platform on one side and a standalone, evidence-linked feedback tool on the other. Below is where each one is stronger, theirs first.
What happened to Kraftful
Amplitude announced the acquisition on 10 July 2025. In its post that day, Amplitude said Voice of Customer would become a native part of its platform alongside product analytics, session replay, experimentation and surveys, and that Kraftful's own platform would shut down on 11 August, with a migration path to Amplitude. Kraftful's site carries the acquisition banner. The technology is now sold as Amplitude AI Feedback.
Kraftful's marketing site and documentation were both still online when we checked on 10 September 2026, so treat the shutdown as Amplitude's statement rather than ours, and confirm with them. Neither company publishes a price we can quote, so this page does not compare cost.
Every statement about Kraftful and Amplitude on this page was checked against their own site and documentation on 10 September 2026. If we have something wrong, tell us and we will correct it here.
Where Kraftful is stronger
Surveys and AI interviews, which we do not have.
Kraftful generates a survey from feedback you already collected, and runs AI interviews that ask each person a follow-up based on what they just said. Metricsense has no equivalent. If gathering new feedback matters as much as reading the feedback you have, that is a real gap on our side, not a rounding error.
More sources that connect on day one.
Their docs list around eleven named services plus a Zapier catch-all, covering help desks, review sites and meeting transcripts. Amplitude AI Feedback lists a similar spread. Metricsense ships App Store, Google Play and CSV, and connects anything else through its API. If you want a dozen tools plugged in this afternoon without an integration conversation, they are ahead.
Behavioral data in the same window.
Amplitude puts feedback next to product analytics, session replay and experimentation. Metricsense does none of that and is not trying to. If the question you keep asking is what people did and then what they said about it, that pairing is worth something we cannot match.
Where Metricsense is different
Any metric you can describe, not just the themes that surfaced.
Write what you want measured in plain English and it gets scored across every conversation you connected, all sources at once. No taxonomy to build, no model to train, no waiting for a category to appear on its own.
Every score opens the quote behind it.
Evidence-linking is the thing we will not ship without. Click any number and read the exact moment in the review or transcript that produced it. To be fair to Kraftful, their documentation describes quote-level drill-down too. The difference is what the evidence hangs off: a metric you defined this morning, not a theme the tool found for you.
Calls, scored on both sides.
Metricsense reads sales and service call transcripts and scores the agent as well as the customer: process adherence, follow-up quality, resolution, and a per-agent Call Quality Index. That is a contact center job rather than a user research one, and it is where most of our depth sits.
Runs inside your own cloud.
Deploys in your cloud and your region, with PII stripped before any transcript reaches the model. Avesta Labs holds a SOC 2 Type I attestation, with the Type II observation period under way.
A price you can read before you talk to anyone.
Free tier with 500 credits and no card. Then $19 and $59 a month for the feedback product. Call analysis on a regulated floor is quoted on call volume.
Side by side
| Feature | Metricsense | Kraftful |
|---|---|---|
| Product status | Standalone product, generally available | Acquired by Amplitude, July 2025. Standalone platform shutdown announced for 11 August |
| Custom metrics | Define any metric in plain English, scored across every connected source at once | Ask AI questions of your feedback, with one source selected at a time per their docs |
| Survey generation | Not available | Generates a survey from your past feedback |
| AI user interviews | Not available | Adaptive interviews that follow up on each answer |
| Prebuilt sources | App Store, Google Play and CSV, plus anything with an API | Around eleven named services plus a Zapier catch-all |
| Call transcripts | Scored on both sides, including agent process adherence and a per-agent Call Quality Index | Meeting and call transcripts as a feedback source |
| Time to first insight | Minutes, on feedback | “Analyzed in minutes”, per their homepage |
Product status
- Metricsense
- Standalone product, generally available
- Kraftful
- Acquired by Amplitude, July 2025. Standalone platform shutdown announced for 11 August
Custom metrics
- Metricsense
- Define any metric in plain English, scored across every connected source at once
- Kraftful
- Ask AI questions of your feedback, with one source selected at a time per their docs
Survey generation
- Metricsense
- Not available
- Kraftful
- Generates a survey from your past feedback
AI user interviews
- Metricsense
- Not available
- Kraftful
- Adaptive interviews that follow up on each answer
Prebuilt sources
- Metricsense
- App Store, Google Play and CSV, plus anything with an API
- Kraftful
- Around eleven named services plus a Zapier catch-all
Call transcripts
- Metricsense
- Scored on both sides, including agent process adherence and a per-agent Call Quality Index
- Kraftful
- Meeting and call transcripts as a feedback source
Time to first insight
- Metricsense
- Minutes, on feedback
- Kraftful
- “Analyzed in minutes”, per their homepage
Frequently asked questions
Kraftful was acquired by Amplitude, announced 10 July 2025, and Kraftful's own site carries the banner. In its post that day Amplitude wrote that Voice of Customer would become a native part of the Amplitude platform, and that Kraftful's platform would shut down on 11 August. The technology now ships as Amplitude AI Feedback. Kraftful's marketing site and documentation were both still online when we checked on 10 September 2026, so check with Amplitude before assuming either way.
If you already run Amplitude for product analytics and you want feedback sitting next to behavioral data, theirs is the shorter path and we would say so. Pick Metricsense if you need metrics you define rather than themes the tool surfaced, if you need the exact quote behind every score, or if you need call transcripts scored on the agent side. Also pick Metricsense if you do not want to adopt a whole analytics platform to get feedback analysis.
We do not generate surveys and we do not run AI interviews, both of which Kraftful ships. We have far fewer prebuilt connectors: App Store, Google Play and CSV are built in, and everything else is connected through its API. We do not do product analytics, session replay or experimentation.
Yes. The free tier includes 500 analysis credits and needs no card. Paid feedback plans are $19 and $59 a month. Call analysis for regulated contact centers is priced separately, on call volume.
See it on your own feedback
Upload your reviews, tickets or transcripts, define your first metric, and read the quotes behind the answer. Free to start, no card.
